Side by side
| Apollo.io | ZoomInfo | |
|---|---|---|
| Pricing | Published: $49, $79, $119 per seat per month (annual) | Quote only |
| Published entry price / third-party median | $588 per seat per year (Basic annual, list price) | Vendr median $33,500/year for a whole contract (third party) |
| Free | Permanent free plan | 7-day trial; ZoomInfo Lite |
| Credits | Plan allowance; expire each cycle | 1 per exported contact or company |
| Database claim | 240M contacts, 30M companies | 500M contacts, 100M companies |
| Intent data | 1 to 12 topics by plan | From Copilot Advanced |
| Sequencing | Included on every plan | Email outreach listed in the trial; sequencing details not published |
| Buying | Self-serve, monthly or annual | Sales-led; payment terms negotiated |
Which to choose
Choose Apollo if you want to start this week on a credit card. Talk to ZoomInfo if you need enterprise data coverage and onboarding and can budget a five-figure contract.
Ask both for a trial on your actual target list and count valid emails and phone numbers per 100 contacts. Database size claims are not comparable across vendors.
Using either with Sales Navigator
Sales Navigator is better at finding the right people (50+ filters on LinkedIn's own profiles); either is better at contact details. Many teams use both: build the list in Sales Navigator, then enrich it.
LinkedIn has no CSV export of Sales Navigator searches. Routes into a contact tool: LinkedIn's CRM sync (Advanced Plus only), the vendor's own extension (Lusha saves Sales Navigator tables in batches of 25, Cognism exports leads to your CRM), saving leads one by one, or exporting the search with a Sales Navigator scraper and uploading the CSV for enrichment. LinkedIn's User Agreement prohibits scraping, including through browser plugins, so that route carries account risk; see the safety guide.
Related
Sources
Checked by hand on the dates shown. Vendors change plans, prices and limits without notice, so confirm on the linked page before you buy.
- Apollo.io pricing (checked 2026-10-20)
- ZoomInfo pricing (checked 2026-10-20)
- ZoomInfo llms.txt (vendor claims) (checked 2026-10-20)
- Vendr: ZoomInfo pricing data (third party, page updated February 2026) (checked 2026-10-20)
- LinkedIn User Agreement (checked 2026-10-20)
Questions
Is Apollo cheaper than ZoomInfo?
On published numbers, yes: Apollo starts at $49 per seat per month billed annually and has a free plan, while Vendr reports a median ZoomInfo contract of $33,500 a year. Compare quotes for your own seat count.
Which has more data, Apollo or ZoomInfo?
ZoomInfo claims 500M contacts and Apollo 240M. Both are the vendors' own claims; test both on your own target list.
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