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ZoomInfo alternatives compared
| Tool | Price | Free | Database claim (vendor's own) |
|---|---|---|---|
| ZoomInfo (reference) | Quote; Vendr median $33,500/year (whole contract) | 7-day trial; Lite | 500M contacts, 100M companies |
| Apollo.io | $49-$119/seat/month annual | Permanent free plan | 240M contacts, 30M companies |
| Lusha | From $49.90/month | 40 credits/month | 515M+ contacts, 29M+ companies |
| RocketReach | $69-$209/month US | 3 lookups | 700M professionals, 60M companies |
| Cognism | Quote (5 seats included) | Free data sample | 'Hundreds of millions' of profiles |
| Seamless.AI | Quote | 50 credits | 1.8B+ verified business emails (homepage) |
| LinkedIn Sales Navigator | $119.99/month Core | 1-month trial | LinkedIn's member profiles; no contact export |
Picking one
- Want a free plan and sequencing: Apollo.io. See Apollo vs ZoomInfo.
- Want a small, predictable bill: Lusha or RocketReach, both monthly.
- Sell into Europe and need mobiles: Cognism.
- Your buyers are on LinkedIn and you mostly need the right names: Sales Navigator, then enrich only what you contact. See ZoomInfo vs Sales Navigator.
Using a ZoomInfo alternative with Sales Navigator
Sales Navigator is better at finding the right people (50+ filters on LinkedIn's own profiles); a ZoomInfo alternative is better at contact details. Many teams use both: build the list in Sales Navigator, then enrich it.
LinkedIn has no CSV export of Sales Navigator searches. Routes into a contact tool: LinkedIn's CRM sync (Advanced Plus only), the vendor's own extension (Lusha saves Sales Navigator tables in batches of 25, Cognism exports leads to your CRM), saving leads one by one, or exporting the search with a Sales Navigator scraper and uploading the CSV for enrichment. LinkedIn's User Agreement prohibits scraping, including through browser plugins, so that route carries account risk; see the safety guide.
Related
Sources
Checked by hand on the dates shown. Vendors change plans, prices and limits without notice, so confirm on the linked page before you buy.
- ZoomInfo pricing (checked 2026-10-20)
- ZoomInfo llms.txt (vendor claims) (checked 2026-10-20)
- Vendr: ZoomInfo pricing data (third party, page updated February 2026) (checked 2026-10-20)
- Apollo.io pricing (checked 2026-10-20)
- Lusha pricing (checked 2026-10-20)
- Lusha llms.txt (vendor claims) (checked 2026-10-20)
- RocketReach pricing (checked 2026-10-20)
- Cognism pricing (checked 2026-10-20)
- Cognism FAQ (checked 2026-10-20)
- Seamless.AI pricing inquiry (checked 2026-10-20)
- Seamless.AI homepage (free credits, database claim) (checked 2026-10-20)
- LinkedIn: Sales Navigator compare plans (checked 2026-10-20)
- LinkedIn Help: export account and lead information (checked 2026-10-20)
- LinkedIn User Agreement (checked 2026-10-20)
Questions
What is cheaper than ZoomInfo?
Apollo.io, Lusha and RocketReach all publish monthly prices, with entry plans from $49 to $69 a month. Vendr reports a median ZoomInfo contract of $33,500 a year.
Is Apollo a good ZoomInfo alternative?
For many small and mid-size teams, yes: published prices, a free plan and sequencing included. ZoomInfo claims a larger database and has more enterprise features.
Is there a free ZoomInfo alternative?
Apollo has a permanent free plan; Lusha gives 40 free credits a month.
Export your next Sales Navigator search
500 rows a month free. Pro is $10/month with unlimited exports and a 7-day money-back guarantee.
